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► ESSENTIAL READING
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Viva the Entrepreneur
Founding, Scaling, and Raising Venture Capital in Latin America
Brian Requarth
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Three Weeks • Three Books
► BUSINESS LEADERS
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T-Minus AI
Humanity’s Countdown to Artificial Intelligence…
Michael Kanaan
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► LUXURY ECONOMY
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This Is How They Tell Me the World Ends
The Cyberweapons Arms Race
Nicole Perlroth
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► TRADE STRATEGY
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Screw the Valley
A Coast-to-Coast Tour of America’s New Tech Startup Culture
Timothy Sprinkle
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Novel worldview
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Streaming, Sharing, Stealing
Big Data and the Future of Entertainment
Michael D. Smith and Rahul Telang
The ascent of the streaming companies was not strictly a pandemic event. The groundwork was put in place in 2011, when Netflix announced its commitment to produce the first on-demand television series, House of Cards, upending the notion of a pilot series and trial episodes. The firm relied on big data to understand viewer preferences and mitigate production risk. That now-routine decision process has transformed content creation; it has made the streaming companies into de facto guardians of Hollywood with their cash-heavy war chests. The pandemic merely turbo-charged industry trends that were already in place. The magic of this book is that it dramatizes the transition from traditional programming to on-demand programming, with conventional networks losing the race to Netflix, Apple, Google, and Amazon. The authors further explain how digital piracy actually accelerated this process by forcing streaming companies to be nimble with their pricing and distribution strategies.
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